GET YOUR RESTAURANT READY FOR ONLINE ORDERING
Updated: Jun 5, 2020
Here’s your organizer for successful online ordering within your restaurant operation.
Revenue in the online food delivery segment BHD 17.37 m in 2020
Revenue is expected to show annual growth rate (CAGR 2020-2024) of 11.2%
Bahrain Largest delivery market is the restaurant to consumer delivery with volume of BHD 11.3 m
User penetration in the food delivery segment is 20.6% wit around .4 m people
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PREPARE FOH STAFF
Select how you want delivery drivers to interact with waiting team.
Train team to use the online ordering system.
Create a zone for delivery drivers, away from internal traffic.
Install a visible signage to direct delivery drivers to pickup orders
Disgante one of your team to be responsible to manage in house delivery and third-party apps.
Train the order monitoring in charge to enter orders, coordinate with drivers, and the kitchen so you don’t have irregularities.
Develop a “declined order” method to inform customers if items are no longer available.
PREPARE BOH STAFF
Adjust your kitchen layout to be efficient as possible with the delivery flow
Set up a test period of two weeks or more before hiring for new members.
Monitor capacities during your test period to see the impact of sales on kitchen staff.
Define existing and upcoming hiring requirements based on the results from your test period.
OPTIMIZE YOUR MENU
Review your menu to be adapted for online ordering.
Use high-quality photos.
Create clear and specific names for each dish item.
Include all ingredients in descriptions to help manage any allergies.
Categorize menu items for easy and fast browsing max. 15 in each.
Create specific categories to track sales based on your revenue source items such “top selling”
Create a “most popular” or “recommended” category for easy ordering.
Include modifiers and extras for customized orders and better tracking (inventory and sales).
Eliminate dishes not adapted for delivery due to texture, composition, high packaging cost or complicated to pack.
DEVELOP YOUR MARKETING STRATEGY
Create 4 wall marketing signage, like road-facing stickers and table tent cards.
Highlight in blog post, your website to advertises online ordering.
Make sure your website is mobile friendly.
Get the word and photos! out on Instagram with interesting content
Advertise with paid social ads that target customers in your area.
Launch promo campaign for first-time orders and other motivating incentives.
Cooking pot F&B consultancy can help, please complete this contact form or call and we will be happy to guide you through the process to set up your ordering online according to your needs.